Corporate Branding Strategy

 Creating a corporate brand in today’s competitive business environment is an effective strategy for the corporations. Corporations around the world are increasingly becoming aware of the enhanced value which corporate branding strategies can provide for an organization. A solid corporate branding strategy relies on market research.

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Enhancing your brand presence online - We help clients build their online brands or extend their offline brands into the digital realm. How can the web deliver on and enhance the promise of your brand? How can the offline brand experience of a company's products and services be interpreted in an online environment? Our team is qualified to help your organization successfully and will build a corporate branding strategy plan according to your requirements.

Corporate Branding Strategy


Our emphasis on user experience centers on engineering usefulness, usability, and desirability into our solutions. By understanding how people use technology, and linking that knowledge to our clients' capabilities, we offer value-added experience design that incorporates ethnographic considerations, integration of online and offline customer behavior, and other critical factors. The web sites that result from these efforts help our clients transform individual user experiences into long-term customer, employee and partner relationships.

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Corporate internet branding, including stationery/ letterhead, envelopes, business cards, brochures and

Corporate website presence

Project Details - Corporate Branding



Name of Company

to be supplied

Tag Line

to be supplied

Colors/Look & Feel

Possibly black, blue, silver, green. No typical white background for web site. Look and feel must be professional, clean, understated, uncluttered, royal.

Where Will Logo be Used?

On website, on biz cards, on letterhead, possibly later on marketing and sales collateral.

Materials to Create

Incorporate Company tag line

Company Logo

Company colors

Coordinated stationery and envelopes

Business cards

Web-site Design - see next section for more detail

Project Details - Web Site



Web Design Design and Development of informational website. No current ecommerce capability needed.

Look and Feel: Have professional and elegant look and feel. Very clean, very clear. Look and feel cannot be cluttered, and must be easy to navigate, easily leading users through the site. A bright, professional look is recommended. Minimal but effective use of graphics. Support for most popular browsers (Netscape - Microsoft and Mac, IE, AOL.) Site must be quick-loading and fast processing, presuming that some users will be on dial-up access.

Web Content: Design of new web site. Approximately 5-10 pages or less of static content to display in standard template format. Client will supply content/logo.

Graphics and Media: Light graphics, as per above and some graphics to visually depict the product.

Web Development & Programming: Only the front-end web development is needed (HTML, Java script, Flash, etc.). No back-end programming is required at this time.

Database design & development: Not needed at this time.

Web site Hosting: TBD

Preferred Technology - HTML, ASP, JavaScript, Flash, etc. but other technologies can be considered.


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